Gymbox — Miller The Pillar

This is our rather left field ‘Work It Out’ campaign for Gymbox. We created a larger than life caricature, transforming personal trainer Matthew Miller into ‘Miller the Pillar’ an agony aunt that used off the wall exercise as therapy for his clients. Taking Gymbox’s motto ‘Anything Goes’ and running wild with it, we chose an anti-design home made approach to everything we produced. From the digital aspects like the blog and Facebook page through to all the printed material everything needed to feel slightly lo-fi. This even led to The Pillar getting his own TV show as a result!