Aston Martin Typeface

Zip has collaborated with Aston Martin’s automotive design studio to developed a master typeface that will be used as the foundation for future Aston Martin vehicle and project logos. The requirements for the typeface were that it needed to work in both 2D and 3D as it will be reproduced in a variety of different materials and scenarios. The typeface needed to encompass the fluidity of line, a fundamental aspect of the car designers approach.