London Fitness Pioneers Gymbox approached us to revitalise their brand as they were fast expanding sites in prime London areas. We produced everything from location specific advertising, merchandise, exclusive membership items, sales and brand awareness materials. We reconnected the members with a more user friendly website and an engaging monthly email newsletter as well as a printed style magazine.
A series of lifestyle fanzines created to promote Gymbox at street level and show the party loving inclusive atmosphere in the gyms. Handed out alongside flash mobs and guerrilla stunts to show a new exciting approach.
Can’t Get Enough
The ’Can’t Get Enough’ campaign came from the idea that there is such an amazing fitness experience at Gymbox that members will do anything to recreate that feeling. And the series of images depicts that, with people in mundane work situations going to great lengths to replicate their experience.